Work Experience

2022-current

Sr. UX Researcher & Strategist at Basis Technology

Leading user research, synthesize and communicate user research on  existing and new features  for an end to end platform that allows an advertiser to plan, bid and execute advertising with the help of automation.

2017-2021

Lead UX Design & Strategist at 3M

Design Lead for new platforms bridging analog and digital product solutions for iconic 3M brands. Conduct and translate design research into actionable insights for stakeholders, visualizing future E2E journey maps and ecosystem that align with business goals. Leading junior designers and managing external design agencies.

2014-2017

Lead Industrial Designer at 3M

Designed product line extensions for 3M’s iconic brands such as Scotch™ ,Post-it® , Scotch-Brite™ ,Command™, Nexcare™ ,FUTURO™, ACE™ Brands. Worked on diverse product lines: Office collaboration accessories, home construction and home cleaning products, consumer healthcare respirators and joint support braces.

2011-2014

Industrial Designer at Belkin

Designed soft goods and small electronics in the accessories market space. Created production-ready designs, technical drawings, 3D models and prototypes while working with engineering and overseas suppliers that meet both the aesthetic and performance requirements of the Belkin Brand.

2009-2010

Industrial Designer at Prince Lionheart

Designed baby and children’s product for family owned boutique product company. Starting from design concept and work with oversea R&D to drive product development.

2007-2009

Industrial Design Intern at Munchkin

Assisted design director with conceptual sketches for client presentations including color material studies, creating supporting documentation for engineering and manufacturing issues.

Education

Psychology

Master of Arts- Pepperdine University

2024-2026

Industrial and Product Design

Bachelor of Science -Art Center College of Design, Pasadena CA

2001-2005

Industrial Design

Bachelor of Science -Tunghai University, Taiwan

Certification

2021

User Experience Strategy & Management

Certification -Nielsen Norman Group

2019

d.MBA

Business Certification for Designers- D.MBA Online Program

2018

Product Management

Certification -General Assembly, Los Angles CA

2015

User Experience Design

Certification -General Assembly, Los Angeles CA

2006-2009

Skills

Research

Competitive analysis / Market Research / User Research / User Journey Maps / Problem Framing /Workshop Facilitation/UX Roadmaps/UX Decision Frameworks/Service Blueprinting

Design

Ideation Sketching / User Storyboarding / Form Study / Ergonomic Study / CMF design / Rapid Prototyping / 3D Modeling & Animation

Tools

Adobe Creative Suite / Solidworks / Keyshot / MS Office Suite / Miro/ Mural/Trello

Familiar with

Sketch / Figma / Invision

Language

English / Mandarin