With 15 years of experience across psychology, design, and UX research, I turn behavioral insight into strategic action through storytelling, facilitated workshops, and mixed qualitative and quantitative methods.

ISP Toolbox

Overview

With the mission to connect more people in the world, a free website that provide products, tools and resource to help ISP operators to better run and expand their business. My team identified unmet user needs and design and develop all the digital tools for network operators to utilize.

My Responsibilities

•Competitive analysis

•Usability testing planning, recruiting discussion guide and user flows

•Conducting usability testing and synthesizing and key findings and next feature roadmaps

•Product Management (Stand up and sprint planning meetings)

Process

Competitor Analysis

We started this project with a direct competitor offering similar tools. Help the team to understand the market landscape.

Usability Testing

I turned questions to hypothesis and research plan. Recruited and hosted remote moderated usability tests to validate all the new features and user flows on the Beta site. After testing, I synthesized the user pain points and document recommendation for stakeholder presentation and lead the development team to modify new features.

Product Management (blurred)

Leading daily stand up and weekly sprint planning meetings , collaborating with stakeholders, designers, engineers to prioritize and assign tasks.

Project Outcome

The team will be launching all the new features on time and will be starting to build new tools based on the new direction from the research.